Client: LOTTE DUTY FREE, Seoul, South Korea
Publishing & Print Media
McDonald’s Corporate Responsibility Report 2012
The “McDonald’s Corporate Responsibility Report 2012” anchors the company’s social and ecological responsibility across the entire supply chain. The views of external stakeholders are integrated through columns and interviews; hyperlinks emphasise important messages, while future trends elucidate the global context. New to the report is a poster, which illustrates the company’s commitment to sustainability along the value chain and reproduces interrelations graphically. The report was printed on premium FSC-certified recycling paper with the Blue Angel seal.
Credits
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Client:McDonald’s Deutschland Inc., Munich
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Design:Heye GmbH, Munich; LessingvonKlenze Kommunikationsberatung GmbH, Munich
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Creative Direction:Tobias Eichinger, Heye
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Art Direction:Kevin Thoma, Heye Anna Münchmeyer, Heye
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Project Management:Sabrina Artmann, LessingvonKlenze
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Managing Director:Peter Johannes, LessingvonKlenze