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I Shot the Serif

[Poster Series]


KMS TEAM, Munich


KMS TEAM, Munich

Art Direction

Robert Börsting

Graphic Design

Aurelian Hallhuber, Moritz Fuhrmann

Managing Director

Patrick Märki

Managing Partner

Knut Maierhofer


Matthias Karpf

The starting point for this humorous calendar are 12 “misspoken sayings” – popular sayings or song titles, which after a small but crucial change suddenly bear relation to the design world. Remarkably, the calendar pages were created by using only one typeface which, however, is displayed in a wide variety of styles. The page layouts play with classical typography as well as with photography or renderings. In this way, they create an appropriate visual framework for the tongue-in-cheek content.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.