Client: LOTTE DUTY FREE, Seoul, South Korea
Lookbook
Black Meets Colour – Carpet Meets Fashion
Inspired by fashion, the “Black Meets Colour – Carpet Meets Fashion” lookbook gives an impression of how to style architecture. The idea behind the range of six covers is to bring clients one step closer to the new colour concept of the carpet collection. By using bright, clear colours in combination with different shades of black, new brave contrasts for commercial carpets arise. The visual language of the photos forms an appealing symbiosis with the clear typography. The fashion idea is also reflected in its functional design. Distinct running titles elegantly integrate on the pages always providing orientation.
Credits
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Client:TOUCAN-T Carpet Manufacture, Krefeld
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Design:dl design, Krefeld
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Creative Direction:Daniel Lieser
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Photography:Simon Wegener und Thomas Schorn, Köln
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Photography Styling:Annett Janowiak, Köln