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Re-Think Bitumen

[Pictogram System]


Albrecht Supply Concepts GmbH, Meerbusch


Lockstoff Design GmbH, Grevenbroich

Creative Direction

Susanne Coenen, Nicole Slink

Graphic Design

Katja Kleefeld

This pictogram system was created for a company which reuses residues from refining processes as bitumen. The self-explanatory pictographs help the internationally operating enterprise to communicate without using text. The black and orange lines harmonise with the company logo. Despite its strong minimalism, the sign system has a playful lightness and is versatile as it can be used for the depiction of professional knowledge as well as for functional purposes, such as navigational elements on the website.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.