09-02604
Click on image to view high resolution
09-02604
Click on image to view high resolution

JINS Next Typeface

Client

JIN Co., Ltd., Tokyo

Design

KMS TEAM, Munich

Managing Director

Patrick Märki

Managing Partner

Knut Maierhofer

Typography

Hendrik Weber

As part of its brand identity, the Japanese eyewear manufacturer JINS commissioned this internationally applicable typography. On the one hand, the corporate typeface implements contemporary Western design principles by using an expressive geometric font. On the other hand, font styles and characters have been optimised to ensure a smooth combination of Latin and Japanese characters. Thus, the modern typeface achieves a distinct, highly functional quality while communicating an emotional appeal.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

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