Tölzer Kasladen GmbH,
creative direction/art direction
customer advisory service/
Wengmann + Rattan GbR
The 2012 Cheese Festival is dedicated to maintaining the quality and craft of cheesemaking in the Bad Tölz region and keeps alive the know-how about cheese that has endured for centuries. The poster series advertising the festival was created as part of a new corporate design. The central motif of a face can be found with various “expressions” on all of the printed advertising material. The message: cheese as the focus of and connecting point between the people who make it with a passion and those who enjoy eating it with a similar passion.