10-01437
Click on image to view high resolution
10-01437
Click on image to view high resolution
10-01437
Click on image to view high resolution
10-01437
Click on image to view high resolution

Yiayia and friends

[Illustration]

Client

Ergon Foods, London

Design

Beetroot Design Group, Thessaloniki

Artwork

Mike Rafail

Creative Direction

Vangelis Liakos, Alexis Nikou


Ergon Foods, a company promoting Greek products, commissioned the design of a series of specialties, tools and accessories. In the context of this campaign, a colourful world of illustrated characters was created. Yiayia, which means “granny” in Greek, is the main protagonist here. The illustrations convey a Greek flair with a modern, fresh style. By adopting a child’s-eye perspective, showing a sense of humour and being highly recognisable, the cheerful motifs enable consumers to easily identify with them.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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