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10-03246
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10-03246
Click on image to view high resolution
10-03246
Click on image to view high resolution
10-03246
Click on image to view high resolution

#untaggableexperience

[Event Design, Light Installation]

Client

AUDI AG, Ingolstadt, Germany

Design

BLACKSPACE, Munich, Germany, PLANWERKSTATT, Bedburg-Hau, Germany, marbet, Künzelsau, Germany

Account Management

Simone Grütter, BLACKSPACE

Art Direction

Melanie Molnar, BLACKSPACE

Graphic Design

Jürgen Titz, Lars Reiners, Philip Grüne, BLACKSPACE

Managing Partner

Marc Ziegler, BLACKSPACE

Project Management

Violetta Buzinnik, Alexander Beier, BLACKSPACE


This event series for the new Audi Q2 offered events in unusual places with the claim “#untaggableexperience”. The idea was to convey the message that the vehicles are as unique as the target group itself. Among the extraordinary venues were the Berlin public bathhouse and an old Hamburg power plant. A street art party was held at Cologne’s Wassermannhalle under the motto “#passtpartout”, and “#halsüberkopf” (head over heels) was the slogan in Munich at the Paulaner Brewery grounds. Set in scene by DJ labels like “Mukke”, “Moonboutique” and “Stil vor Talent”, these extraordinary venues also offered space for special guests, test drives and dealer events.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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