10-03268
Click on image to view high resolution
10-03268
Click on image to view high resolution
10-03268
Click on image to view high resolution
10-03268
Click on image to view high resolution

Health AG – Interactive Multitouch Brand Table

[Exhibition Design]

Client

Health AG, Hamburg, Germany

Design

MUTABOR, Hamburg, Germany

Art Direction

Emanuel Haas, Corinna Ismaier

Creative Direction

Gerd Hermes

Customer Advisory Service

Laura Stüwe

Design Team

Felix von Pless, Ann-Carolin Stiefel


The interactive, multitouch brand table was developed for the purpose of involving the management of Health AG, in the sense of co-evolution directly related to the digitalisation process. Guided by the notions of “modular”, “digital” and “dialogical”, the concept of the table ensured shoulder-to-shoulder communication and positioned the Health AG as a company that listens empathically. Interactive modules facilitated the discussions and archived ideas and notes, reflecting the company’s brand core. This ultimately conveyed the image of an innovative company that directly involves its clients in advancing the digital transformation of a whole industry.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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