Next Generation Scientific Poster
Future Ocean – Kiel Marine Sciences, Kiel
Muthesius Academy of Fine Arts, Kiel
Prof. Tom Duscher
Jonas Häutle, Hermann Hartung
This design work was created against the backdrop that the classical printed poster no longer constitutes an up-to-date medium for conveying scientific research and that it is inadequate when communicating complex contents and statements concisely. The Next Generation Scientific Poster was developed with the aim of testing whether this classical medium can be expanded by digital and interactive elements in order to satisfy the demands towards a modern attractive format for communicating scientific research topics. With the possibilities offered by interactivity, scientific content is presented in an easier accessible way with clearly improved comprehensibility. The topics can thus be illustrated to be self-explanatory and easier to remember. The viewers can decide themselves on the depth and duration of the information process, choosing between a spatial arrangement, chronological order or development, or in such a way that they can be experienced from various angles and in different contexts. Not only do the interactive posters offer enormous leeway when arranging and presenting scientific topics, they are also highly flexible and can be used for the internal demonstration of research projects or at expert conferences, fairs and conventions. The newly developed technology with an LED display and touch frame is more reliable and long-lasting than conventional projection technologies.
Statement by the jury
“It is much more than a great poster design.“For centuries and decades, students or conference participants have been staring at a blackboard or beamer presentation (the furthest it has progressed) while they have to obtain information more or less passively. That is quite far away from what – or let’s say how – it is common to interact with information nowadays. A touchscreen is nothing new, almost all of us carry one in our pocket (smartphone) or in our bag (iPad) and have one on the desk (laptop); and having a full-blown blackboard size touchpad is obviously an easy thing to achieve these days. Even museums and exhibitions are using them, so why not establish them in universities, at conventions or conferences, where highly sophisticated information has to get across to the audiences and different target groups. In this project, very complex information was transformed and interpreted not in ten but in only one poster, which essentially is a big touchscreen. The highly elaborated concept is following a clear design line, using excellent interactive 3D graphics and a perfectly suitable typography. The highly aesthetic approach makes the viewer literally want to get deeper and deeper into the subject matter. Even though comparable 3D designs and “communicating” projects have been around for more than two decades, outstanding interactive designs are still rarely to be found, especially in the field of science. Here, we witness a new way of how presentations and knowledge transfer can be made interesting and exciting through design and technology. In this project, hypermedia is being used as a consequently innovative, didactic tool. The achievement behind this winning project is much more than a great poster design. Its potential is as huge as the future of presenting scientific education. We are extremely delighted that this piece of interactive work has received the highest honour for a student work within the Red Dot Award: Communication Design – the Red Dot: Junior Prize – endowed with 10,000 euros.