MODUL Fair Stand EuroShop 2017
MODUL International, Exhibition Design Systems GmbH, Neuss, Germany
Ueberholz GmbH, Wuppertal, Germany
The underlying idea of this trade fair exhibition system is to present two product groups from the same exhibitor in differently designed booths in two separate halls. Both stands are based on a modular concept and present the company in a unique way. While one of them is designed as a walk-in model made of untreated chipboard, the other one, which is black on the outside and white on the inside, is titled Light Boxes and plays with the graphic effect of printed backlit walls. Despite of, or because of, their contrasting qualities, both booths skilfully convey the company’s creative versatility.