Scheufelen – Perfect 2016
Papierfabrik Scheufelen GmbH + Co. KG, Lenningen
Strichpunkt Design, Stuttgart/Berlin
The concept of the 2016 wall calendar for the paper manufacturer Scheufelen visually translates the motto of “Small things make perfection, but perfection is no small thing”. To illustrate this, the calendar commands models of perfection from art and nature, such as the Matterhorn as the perfect mountain, the precise hexagonal perfection of honeycomb or the perfect shot by Wilhelm Tell. Narrated through detailed, masterly illustrations, the motifs aim at conveying a symbiotic impression of art paper and art print. The result is a calendar full of detailed images lending a novel view of the perfection of the protagonists.