Braas Fair Stand BAU 2017
Braas GmbH, Oberursel, Germany
Uniplan GmbH & Co. KG, Cologne, Germany
Walbert-Schmitz GmbH, Aachen, Germany
The village as inspiration: the 2017 Braas fair stand at BAU, the “Braas Village”, uses the exhibition space to combine houses of different sizes and arrange them around a real tree in a “market square” – the central meeting point and communication hub of the Braas fair appearance. It is a place where there is room for conversation, exchange and personal consultations. The village’s buildings, designed in a pure manner, work as presentation space for the brand’s products – roof tiles – and accommodate a variety of exhibits. By transferring a village community into a fair-stand environment, this stand creates a versatile presentation platform in an authentic way.