11-02857
Click on image to view high resolution
11-02857
Click on image to view high resolution
11-02857
Click on image to view high resolution
11-02857
Click on image to view high resolution
11-02857
Click on image to view high resolution

Alber Lookbook


Client

Alber Sport GmbH, St. Anton am Arlberg

Design

Haselwanter Grafik_und Design, Dornbirn


Since the design of the catalogue for the sports retailer Alber am Arlberg always needs to set itself apart from the previous edition, this lookbook focuses on the contrast of black to snow. Conceived to depict winter sports in St. Anton in the Arlberg region of Austria, it features product and fashion photos harmoniously alternating with pictures of the Alpine landscape. Bookbinding elements – such as a black open spine, edges in CI colours and a cover made from the material used for ski-boot insoles – all complement the purist design which does without text or extravagant illustrations to tell a vivid story.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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