11-03057
Click on image to view high resolution
11-03057
Click on image to view high resolution
11-03057
Click on image to view high resolution
11-03057
Click on image to view high resolution

Lululux

[Book]

Client

Lote 42, São Paulo

Design

Casa Rex, São Paulo

Art Direction

Gustavo Piqueira

Design Assistance

Marianne Meni

Graphic Design

Gustavo Piqueira, Samia Jacintho

Lululux was conceived as a humorous game of re-signification that questions players’ perceptions. It features 20 napkins, six place mats and eight coasters, each silk-screened with one of the 34 fragments, creating a multiplicity of reading possibilities. As such, it is designed to serve as a transformative element of the reading experience. Lululux is unbound by fixed structures, but rather spread across a narrative dining set. Readers are invited to read it sequentially, one format at a time. However, if readers decide that this book is not their thing, they can use it for setting the dinner table.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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