LOVED & FOUND – The Sex Issue
Jugend gegen AIDS e.V., Hamburg
loved gmbh, Hamburg
Eva Bolhoefer, Ava Carstens
Kim Arendt, Tom Schuster, Ruben Scupin, Dominique Brodel
The “LOVED&FOUND” sex issue was released on 1 December to coincide with World Aids Day. The Jugend gegen AIDS (Young People against AIDS) association used this special issue as a platform to educate both young people and adults in an accessible way, talking openly and directly about sex on 80 pages. It promoted the slogan “Do it with love, respect and condoms” and featured the Jugend gegen AIDS corporate identity, with visual elements of that corporate design running throughout the magazine. In line with the slogan “Sex is fun”, the issue’s design featured stylised penises, vaginas and fun, as well as colourful shapes.