12-00509
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12-00509
Click on image to view high resolution
12-00509
Click on image to view high resolution
12-00509
Click on image to view high resolution
12-00509
Click on image to view high resolution

Audi Fair Stand IAA 2015

Client

AUDI AG, Ingolstadt

Design

SCHMIDHUBER, Munich MUTABOR Design GmbH, Hamburg

Concept/Architecture

SCHMIDHUBER

Concept/Communication

MUTABOR Design GmbH

Exhibition Stand Construction

NUSSLI AG, Hüttwilen

Audi presented a cross media “Experience Walk” at the 2015 Frankfurt Motor Show. The path introduced the brand’s main topics in four multi-sensorial zones, from an ice room with a temperature of minus 21 degrees centigrade to the curve of a racetrack in a virtual window. The heart of the fair stand featured an installation of the car fleet, surrounded by a 360° multimedia display. In the media planes, real vehicles acted as protagonists embedded in a virtual world. The key visual was an oversized compass, which hinted at the four focus areas as well as at trend-setting impulses of the brand.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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