Signature Kitchen Suite Fair Stand
LG Electronics Inc., Seoul
VOID planning, Seoul
A one-way mirrored facade capturing images of fresh ingredients inside the mirrors characterised this fair stand for a kitchen appliance line. The sleek, clearly defined outward appearance created a connection to the modern design of the kitchen elements. Within the booth, visitors found themselves in a shielded room in which the exhibit and a promotional film were shown. Pink colouring emphasised by subtle illumination complemented the otherwise markedly minimalist architecture and added a soft, seductive touch.