Concept Store

KUYU by TCL Shenzhen

Visualising “Kuyu”, a lifestyle concept for the company TCL, the tech-savvy concept store, conveys the feel of stepping into a video game. The main idea for this offline retail store is based on an energetic and playful amusement park atmosphere combined with a relaxed home environment. Expanding from the original method of online consumption, the concept store aims to be a fun and informative space that is “a little bit nerdy” and welcomes people in to test out a range of appliances. Both online and offline purchasing is integrated into the design to help save time and connect the two business platforms.

Red Dot