Union Investment – Adaption
[Orientation System, Spatial Graphics]
Union Asset Management Holding AG, Frankfurt/Main
22quadrat gmbh, Osnabrück
Oschatz Visuelle Medien GmbH & Co. KG, Wiesbaden Gerken Media, Hasbergen
Stefanie Löb, Eurocres Consulting GmbH, Berlin
Comprising three elements, the concept of “Adaption” aims at providing employees, associates and customers with intuitive insight into the values of the company Union Investment. While the first element consists of 19 spatial graphics revealing 19 dreams, ideas and sketches of the city of Frankfurt am Main, the second part establishes an orientation system consisting of distinctive design elements that are able to adapt flexibly to future changes in the building. The third element incorporates an extensive exhibition designed to show humankind and how it came to develop an understanding of the organisational system of nature.