13-01446
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13-01446
Click on image to view high resolution
13-01446
Click on image to view high resolution
13-01446
Click on image to view high resolution

Philipp Hafner – Approach

[Spatial Graphics, Orientation System]

Client

Philipp Hafner GmbH & Co. KG, Fellbach

Design

22quadrat gmbh, Osnabrück


The spatial graphics and orientation system “Annäherung” (approach) was designed as a fractal journey through the corporate culture of Philipp Hafner to visualise their working methods embodying the permanent optimisation in production measurement technology. Handcrafted drawings serve to illustrate the smallest measurable entities. Therefore, minimal deviations, based on a 0.05-mm line width, were applied to the walls, enlarged by a factor of 20. The spaces between the parallel lines are also aimed at evoking a constant yet never-repeating state of flux between extreme densification and large free spaces.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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