13-01730
Click on image to view high resolution
13-01730
Click on image to view high resolution
13-01730
Click on image to view high resolution
13-01730
Click on image to view high resolution

JTBC

[Spatial Design]

Client

JTBC, Seoul

Design

JTBC Brand Design Team, Seoul

Art Direction

Jiyeon Kim, Jina Ryu

Creative Direction

Hyejin Kim

Engineering

Dillusion, Seoul

Executive Production

U Namgoong

General Affairs

Bumshik Cho

Motion Design

Misa Kim

The new space design for the Korean broadcasting channel JTBC is inspired by its logo concept, which derived from the channel’s slogan “Colouring Your World”. With the geometric shapes and the colourfulness of the logo applied, the design materialises into the kinetic art walls called “Flap Wall” and “Tri-Wall”. The Flap Wall, which is installed in the new lobby area, has total of 144 kinetic modules, and each module can express 25 colours. The Tri-Wall (tri-angled moving display wall) behind the reception desk features a rather static form compared to the Flap Wall and represents the identity of the brand in a graceful way.

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