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Audi City LED Cubes

[Media Installation]


AUDI AG, Ingolstadt



Client Management

Andreas Koch

Creative Direction

Anders Herwig

Graphic Design

Cuno von Hahn

Managing Partner

Michael Keller

Project Management

Alexander Walz


Rune Nielsen, Kollision Design Office, Aarhus

The Audi City LED Cubes set out to generate public interest in the newly opened digital Audi showroom, the Audi City Berlin. This media installation comprises four glass display cases located on the Kurfürstendamm in the heart of Berlin. The four cubes symbolise the four rings of the Audi logo, with each case featuring a three-dimensional matrix of LEDs. Together they create a (graphic) space that carries the Audi message outside, serving as a dynamic system of communication. The three-dimensional symphony of the Audi City Berlin is intended to be used worldwide for all Audi City locations in the future.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.