13-02087
Click on image to view high resolution
13-02087
Click on image to view high resolution

Everest

[Website, Web Special]

Client

Toyota, Moscow, Russia

Design

Yandex, Moscow, Russia

Concept

Anatoly Topol, Konstantin Lysenko

Head of Marketing

Tatiana Halyavskaya

Post-Production

Olga Bolotova, Neq4, Moscow, Russia, Alexey Markin, Jetstyle, Ekaterinburg, Russia

Project Management

Alexander Zharikov

Web Design

Anton Aralin


The initial idea for this website was to demonstrate that the Toyota Land Cruiser SUVs can take their owners to even the most extreme destinations. Therefore, the vehicles were used to deliver mountain climbers and their equipment to the Mount Everest Base Camp in order to shoot a street view of climbing the world’s highest peak. A special 3D model of the Mount Everest was developed, overlapping with the ascent route and selected landmarks. The way to the top is accompanied by voice-overs from the participants sharing their personal experiences.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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