13-02261
Click on image to view high resolution
13-02261
Click on image to view high resolution
13-02261
Click on image to view high resolution

B&B Italia – The Perfect Density

[Exhibition Design]

Client

B&B Italia S.p.A., Novedrate (Como)

Design

Migliore + Servetto Architects, Milan

Photography

Andrea Martiradonna, Milan


This exhibit identifies “density” as the narrative fulcrum to celebrate the 50th anniversary of B&B Italia. The notion of density is taken as a feature of the company’s identity in a broad sense, as it alludes to the “density” of ideas and projects, always projecting the company into the future. Through a narrative synthesis, built on intersecting stories of people, products and processes, the installation represents the competence of a company capable of producing icons of design. At the centre, eight high cages create a weave of bright beams that project images and text into the room.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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