13-02261
Click on image to view high resolution
13-02261
Click on image to view high resolution
13-02261
Click on image to view high resolution

B&B Italia – The Perfect Density

[Exhibition Design]

Client

B&B Italia S.p.A., Novedrate (Como)

Design

Migliore + Servetto Architects, Milan

Photography

Andrea Martiradonna, Milan

This exhibit identifies “density” as the narrative fulcrum to celebrate the 50th anniversary of B&B Italia. The notion of density is taken as a feature of the company’s identity in a broad sense, as it alludes to the “density” of ideas and projects, always projecting the company into the future. Through a narrative synthesis, built on intersecting stories of people, products and processes, the installation represents the competence of a company capable of producing icons of design. At the centre, eight high cages create a weave of bright beams that project images and text into the room.

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