13-02569
Click on image to view high resolution
13-02569
Click on image to view high resolution

Berlinale Fireplace Lounge

[Poster Campaign]

Client

AUDI AG, Ingolstadt

Design

KMS BLACKSPACE, Munich

Architecture

PLANWERKSTATT, Bedburg-Hau

Art Direction

Melanie Molnar, Moritz Pongratz

Graphic Design

Lars Reiners

Managing Director

Marc Ziegler

Project Management

Sina West, Alexander Beier

The idea behind this poster campaign for Audi as host of the Berlinale 2015 in Berlin was to not immediately reveal the company behind it and to lend it an identity-forming function. This notion was realised by deconstructing three familiar Audi TV ads (Audi S1, Audi 100 quattro and Audi A3 Sportback e-tron) into visually striking single images. The images per second were then transformed into images per square metre. The combined result was a condensed yet unmistakable “barcode” of the ad, implemented as a 4C direct print on 10 mm Plexiglas.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

back