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USM Haller E

[Landing Page]


USM U. Schärer Söhne AG, Münsingen, Switzerland


Scholz & Volkmer GmbH, Berlin, Germany

Account Management

Cathleen Michaelis

Art Direction

Jakob Schmidt

Creative Direction

Mathias Rolfes


Rouven Laurien, Miguel Guelbenzu, Domenik Jones

Technical Direction

Thomas Kuster

The modular furniture system USM Haller E is a design classic, which now also features integral lighting. The task was to show this new product feature in action on the landing page. Interactive highlights were integrated into the product images. A video slider gives a parallel view of the furniture with and without lighting, allowing the user to directly see and experience the impact of lighting on the furniture and the surrounding space. Via the integrated online shop, preconfigured furniture can be ordered directly.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.