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Mister Spex

[Brand Store]


Mister Spex GmbH, Berlin


dan pearlman Markenarchitektur GmbH, Berlin

The first stationary store of Mister Spex aims to create a brand experience that raises the brand’s online appeal among a new offline target audience. Oak combined with matt white, grey and accents in green creates a space that promotes a modern yet cosy atmosphere. The logo on the back wall with its curved shape and indirect lighting gives the look of a curtain opening up the shop. Backlit displays and easy-to-read information boards create the link to the online offerings, inviting customers to browse and purchase glasses both online and offline.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.