Mister Spex GmbH, Berlin
dan pearlman Markenarchitektur GmbH, Berlin
The first stationary store of Mister Spex aims to create a brand experience that raises the brand’s online appeal among a new offline target audience. Oak combined with matt white, grey and accents in green creates a space that promotes a modern yet cosy atmosphere. The logo on the back wall with its curved shape and indirect lighting gives the look of a curtain opening up the shop. Backlit displays and easy-to-read information boards create the link to the online offerings, inviting customers to browse and purchase glasses both online and offline.