Philips Avent uGrow
Philips, Eindhoven, Netherlands
Philips Design, Eindhoven, Netherlands
Philips Avent uGrow is a parenting app for the mobile generation who turns to the smartphone first for advice. Medically certified, the app securely collects data through connected devices, e.g. the smart baby monitor or thermometer. By analysing feeding and sleeping patterns, parents can track possible problems and share these with their paediatrician. As well as reassuring new parents by visualising complex data, memorable moments can be captured through photos and stickers then saved to a simple timeline that will grow alongside with the baby.