14-01781
Click on image to view high resolution
14-01781
Click on image to view high resolution
14-01781
Click on image to view high resolution
14-01781
Click on image to view high resolution

MATRIX

[Pop-up Club & Store]

Client

AUDI AG, Ingolstadt

Design

KMS BLACKSPACE, Munich

Architecture

PLANWERKSTATT, Bedburg-Hau

Art Direction

Melanie Molnar, Moritz Pongratz, KMS BLACKSPACE

Copywriting

Agnes Bachmaier, KMS BLACKSPACE

Design Team

Robert Soschinski, Jürgen Titz, Lars Reiners, KMS BLACKSPACE

Event

STAGG & FRIENDS, Düsseldorf

Managing Director

Marc Ziegler, KMS BLACKSPACE

For the presentation of the Audi A4 at the IAA, the temporary MATRIX Pop-up Club & Store was created right in the centre of Frankfurt am Main. Open 24 hours, the exhibition stand transforms from a futuristic store to a nightclub in 12-hour intervals. A virtual reality experience serves as the overarching element connecting the store and the club. Visitors are invited to put on VR headset to see the new Audi A4 appear directly in front of their eyes and around them. The space thus renders a vivid and exciting experience of the new car’s features.

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