14-02157
Click on image to view high resolution
14-02157
Click on image to view high resolution
14-02157
Click on image to view high resolution
14-02157
Click on image to view high resolution

Audi Experience Pass

[Cloud App, Interactive Experience]

Client

AUDI AG, Ingolstadt, Germany

Design

MUTABOR, Hamburg, Germany, SCHMIDHUBER, Munich, Germany

Concept/Architecture

SCHMIDHUBER

Concept/Communication

MUTABOR


The Audi Experience Pass turned Audi’s exhibition space at the Paris Auto Show 2016 into a digital brand experience. Thanks to NFC technology, visitors experienced personalised interactions directly on their smartphones. The innovative technology of the pass originates from airline boarding passes and avoids the app store. It is user-friendly even in the registration process: instead of typing data into a form, a microsite offers a short chat demonstrating how the car company is deepening the dialogue with its customers.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back