14-03014
Click on image to view high resolution
14-03014
Click on image to view high resolution

The Porsche Sound Lab

Spatial & Event Sound

Client

Dr. Ing. h.c. F. Porsche AG, Stuttgart

Design

amp GmbH, Munich
Analog Audio GmbH, Olching

Music/Sound Design

Alex Rubin, David Rädler, Bertram Bär

Creative Direction

Michele Arnese, Rudi Mauser, amp GmbH

Concept

amp GmbH
Jan Wanger, Avantgarde Gesellschaft für Kommunikation mbH, Munich

Animation

Maximilian Vogel, Stein Communication GbR, Munich

The Porsche Sound Lab is at the heart of a multisensory pop-up store, moving from New York, London to Shanghai and other world metropolises, that impresses visitors both visually and with 7.1 surround sound. With the help of “visual mapping”, different driving scenarios including surroundings are projected onto a Porsche 911. The sound design and production are made from field recordings and live cuts, combining up to six layers of engine noise with environmental sounds to create an authentic feel. In addition, special engine recordings were also made on a dynamometer at Porsche in Weissach.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2015/2016.

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