14-03203
Click on image to view high resolution
14-03203
Click on image to view high resolution
14-03203
Click on image to view high resolution

EXCEPTION Hengshan Fang Store

[Flagship Store]

Client

EXCEPTION, Shanghai

Design

YaMuk Interior Design, Guangzhou

Art Direction

Ting Lin

Artwork

Yu-Lan Zhang

Concept

Jun-Long Wang

Project Management

Zhi-Sheng Pan

Supervision

Yuan-Nian Luo

The flagship store of fashion house Exception in Shanghai extends over three floors. Creating the impression of an open space, a light shaft interconnects the various levels. This hollow space also takes on the impression of a curtain with folds. Natural light projected down through the light channel changes the atmosphere in the entire store. In addition, the open architecture visually exposes the frame structure of the building. The supporting pillars look like a tree with branches, representing nature’s vitality, which forms the essence of the brand identity.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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