14-03432
Click on image to view high resolution
14-03432
Click on image to view high resolution
14-03432
Click on image to view high resolution

Xintangwanke Mall International Cinema

Client

Hubei Xiang Sheng Yin Xing Entertainment Management, Wuhan

Design

One Plus Partnership Limited, Hong Kong

Photography

Jonathan Leijonhufvud

As the making of every film starts with a script, the element of words was taken as a source of inspiration in designing the Xintangwanke Mall International Cinema. Yet, instead of using ordinary Chinese characters, their radicals, the smallest part of a character, were employed. The radicals are presented in a three-dimensional format and are made of metal poles bent into different angles. The assorted shapes, sizes and angles show a great mix of diversity. Contrasting to this, the rest of the interior in dark brown stone exudes a sense of calmness.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

back