14-04253
Click on image to view high resolution
14-04253
Click on image to view high resolution
14-04253
Click on image to view high resolution
14-04253
Click on image to view high resolution

#BeFearless

[Health App, Virtual Reality Experience]

Client

Samsung Electronics, Schwalbach am Taunus, Germany

Design

Cheil Germany GmbH, Schwalbach am Taunus, Germany, Cheil Worldwide, Seoul, South Korea

Art Direction

Jinwoo Ryu

Chief Creative Officer

Roland Rudolf, Wain Choi

Copywriting

Annika D’Ambrogio, Hayden Yu-Hyun Lee

Creative Direction

Guido Boehm, Stuart Mills


The #BeFearless app was developed in collaboration with psychologists and virtual reality experts to help overcome the fear of heights. The goal was to create an instrument that can be used in the comfort of people’s own homes. Within a virtual environment, users are guided step-by-step through various levels of heights while their heart rate and eye movement are monitored and analysed. Levels in the app start from an elevator ride to cliff driving to heli- skiing. The #BeFearless app is available in four different languages.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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