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Carl Zeiss Vision – My Vision Profile

[Health Solutions, Online Analysis]


Carl Zeiss Vision International GmbH, Aalen, Germany


Neue Gestaltung GmbH, Berlin, Germany

Graphic Design

Pit Stenkhoff, Dorothee Kaser, Carsten Giese

This fully responsive website module by the manufacturer of optics and optoelectronic devices provides users with an intuitive online questionnaire resulting in personalised recommendations for visual aids specifically tailored to their individual day-to-day needs. Carefully chosen questions regarding users’ work and lifestyle are divided into four thematic blocks, each featuring a separate colour and visual composition. The different segments are based on clean lines and graphics. Clearly arranged in a chart, the results can then be presented to an optician as a printout or via a QR code.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.