Relaunch Porsche Design Online Shop
Porsche Lizenz- und Handelsgesellschaft mbh & Co. KG, Ludwigsburg
TWT Interactive GmbH, Düsseldorf
Daniel Neumann, Rafael Kutscha, Christian Siedler
Annika Janina Böcher
Porsche Design is a premium-lifestyle brand that offers products that stand for precision and perfection, smart functions, sporty-elegant design and a high level of technological innovation. The new design concept for the online shop facilitates a holistic user experience aimed at conveying the brand’s core values of performance, innovation and timeless design. The reduced presentation provides ample space for product demonstration. Direct connection to several social media channels consistently extends the product presentation into digital media / digital spheres. Interfaces such as the store locator with Google Maps integration ensure an intelligent connection between online and offline stores.