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Relaunch Porsche Design Online Shop


Porsche Lizenz- und Handelsgesellschaft mbh & Co. KG, Ludwigsburg


TWT Interactive GmbH, Düsseldorf

Art Direction

Alexandra Schüngel

Creative Direction

Verena Menzel


Daniel Neumann, Rafael Kutscha, Christian Siedler

Project Management

Annika Janina Böcher

Technical Direction

Matthias Hellweg

Porsche Design is a premium-lifestyle brand that offers products that stand for precision and perfection, smart functions, sporty-elegant design and a high level of technological innovation. The new design concept for the online shop facilitates a holistic user experience aimed at conveying the brand’s core values of performance, innovation and timeless design. The reduced presentation provides ample space for product demonstration. Direct connection to several social media channels consistently extends the product presentation into digital media / digital spheres. Interfaces such as the store locator with Google Maps integration ensure an intelligent connection between online and offline stores.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.