16-00157
Click on image to view high resolution
16-00157
Click on image to view high resolution
16-00157
Click on image to view high resolution
16-00157
Click on image to view high resolution
16-00157
Click on image to view high resolution

Popp & Kretschmer

[Website]

Client

Popp & Kretschmer Modehandels GmbH, Vienna

Design

Screenagers, Vienna

Art Direction

Silvi Munter

Concept

Daniel Wolf, Christoph Buechel

Creative Direction

Stefan Rasch

Programming

Roman Huy-Prech, Denis Yashin

The new website of Vienna-based luxury fashion house Popp & Kretschmer connects the traditional family business with the requirements for an impressive high-class fashion presentation. The look and feel of the website corresponds and represents the elegance of the brand, linked with lighting effects and a three-dimensional display canvas, which is controlled either via mouse or via subtle gyroscope gestures on mobile devices. The website is supported on all platforms in an innovative manner – from desktop computer to smartphone.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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