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16-00513
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16-00513
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16-00513
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16-00513
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16-00513
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Retouch

[Computer Animation]
[Red Dot: Junior Award]

University

Chaoyang University of Technology, Taichung City, Taiwan

Design

Yu-Ru Lin, Yi-Shan Wang, Xiao-Han Huang, Yi-Hsuan Lee, Ya-Yuan Hsu, Chaoyang University of Technology

Supervising Professor

Wei-Jung Feng


Accurate eyebrows, pale skin, perfect teeth and a slim body with large breasts and curvy hips, the animated film “Retouch” deals critically with this ideal of beauty. It shows the struggle between a female designer and a woman depicted in a drawing, which is supposed to be retouched in accordance with this ideal. The latter, however, refuses to have her body changed until her death: the drawing ends up in a waste paper basket. A new drawing brings the desired result and shows a stereotyped image of a woman. The film does not use language; the music effectively supports the dramaturgy of the story.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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