Loading the player ...
16-00651
Click on image to view high resolution
16-00651
Click on image to view high resolution
16-00651
Click on image to view high resolution
16-00651
Click on image to view high resolution
16-00651
Click on image to view high resolution
16-00651
Click on image to view high resolution
16-00651
Click on image to view high resolution

ARD / Das Erste – Easter & Spring Campaign 2017

[Station ID]

Client

ARD/Das Erste, Germany

Design

Luxlotusliner, Munich, Germany

Art Direction

Iris Rinkens

Carving Art

Eileen Ott, Bernd Fabian, Martin Krumme

Creative Direction

Henriette Edle von Hoessle, Head of ARD Design und Präsentation, Werner Mayer, Art Director ARD Design und Präsentation

Director of Photography

Simon Drescher

Film Direction/Creative Direction

Gabi Madračević

Film Editing

Matthias Dörfler

Film Production

Tatjana Živanović-Wegele

Food Styling

Martin Kühnel

Music/Sound Design

Nova Spot, Paris, France

Post-Production

Sylvi Rößler, Flo Wolf

Project Management

Nadja Doth

Set Design/Stories

Sandra Hauser, Gabi Madračević, Iris Rinkens, Jan Rinkens, Patrick Paulin


This campaign for Germany’s public TV channel Das Erste was inspired by the renewed vigour of spring and freshness at the start of a new season. Humorous short stories with artfully carved characters made of fruits and vegetables were filmed in spring-pastel-coloured sets. Raspberry mice and pear penguins appear on a catwalk, cauliflower-asparagus sheep dance on a funk-playing record, apple owls sit on a swing or a watermelon shark passes by. An associated website features the recipes that these characters are the ingredients for, as well as a making of and interviews.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

back