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16-00653
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16-00653
Click on image to view high resolution
16-00653
Click on image to view high resolution
16-00653
Click on image to view high resolution
16-00653
Click on image to view high resolution

Polsat Sport

[Station ID, Channel Branding]

Client

Polsat, Warsaw, Poland

Design

Luxlotusliner, Munich, Germany

Art Direction

Cay Fiehn

Creative Direction

Gabi Madracevic, Jan Rinkens

Music/Sound Design

Christoph Blaser, Steffen Kahles, Largoland Musicproduction, Berlin, Germany

Project Management

Tatjana Zivanovic-Wegele


Polsat Sport is a Polish sports channel. In an approach to increase brand recognition and feature the channel’s new logo, ten station idents were developed using motion capture. To this end, movements of professional athletes were captured and turned into dynamically animated sculptures consisting of dots, lines and typography. Each ident presents a particular sporting event, supported by recognisable sounds of fans cheering full of joy. In addition, 100 individual elements were produced that frame the sporting event images and the channel’s sports programme in a memorable and minimalistic way.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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