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16-00935
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16-00935
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16-00935
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16-00935
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16-00935
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16-00935
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16-00935
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Tough

[Music Video]

Client

B’in Music Co., Ltd., Taipei City, Taiwan

Design

Grass Jelly Studio, Taipei City, Taiwan

Animation

Weiting Chen, Greg Miao, Ozisun Lien, Han Lin, Wen Ting Li, Jun Jia Huang, Gobao Lin, Ming Yuan Chuan, Both Li, Yu Shuo Leung, Ida Chen, Yang Hsi Hsiao, Xiang Huang, Yuin Chen Chiu

Art Direction

Chicken Rice, Taipei City, Taiwan

Camera

Sheng Siang Fan

Film Direction

Muh Chen, Ginger Wang (Assistant), Showy Lin (Assistant)


This music video for the Taiwanese band Mayday tells a vivid and touching story that centres around the message to be tough for one’s own ideals and dreams. The hero is a middle-aged man who always has a little astronaut by his side with whom he builds a rocket. Through all the obstacles these two encounter, they stick together and have each other to depend on. When the rocket is finally launched, it shines a bright light reminding all other people in the film of their own dreams as a kid. Although the rocket then crashes in the end, the hero gets back on his feet and keeps on pursuing his dream.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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