Brand Development
Kunterbult
Kunterbult is the innovative concept for a multimedia learning environment of a hospital for children and teenagers. Using humorously illustrated animals and entertaining stories, it provides information about diseases and professions in a hospital environment, thus reducing feelings of anxiety in children aged three and above as well as their parents. The heart of the cross-media concept is an interactive website which brings a closer look to different situations during the hospital’s daily routine. Different solutions like books, postcards, posters and offline games will encourage young visitors.
Credits
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Client:Auf der Bult – Hannoversche Kinderheilanstalt, Hannover
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Design:Identitätsstiftung, Hannover
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Technical Development:slim / schütze lorth interactive media, Hannover
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Creative Direction:Björn Vofrei
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Graphic Design:Anna-Lena Drewes, Thimm Bubbel
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Image Editing:Julian Voltmann
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Illustration:Matthias Veitleder, little pilots, Hannover
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Text:Lutz Woellert, Marcel Maas, Die Spielmacher, Hannover
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Photography:Jonas Wömpner