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16-01298
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16-01298
Click on image to view high resolution
16-01298
Click on image to view high resolution
16-01298
Click on image to view high resolution
16-01298
Click on image to view high resolution

Niklas Ekstedt – Playing with Fire

[Corporate Film]

Client

BSH Hausgeräte GmbH, Munich, Germany

Design

ringzwei, Hamburg, Germany

Editorial Concept/Project Management

HOFFMANN UND CAMPE X, Hamburg, Germany

Film Direction

Daniel Griffel, Stockholm, Sweden

Film Production

Adamsky Production, Stockholm, Sweden


BSH, a German manufacturer of home appliances, publishes a series of video portraits under the title “Essays on Culture and Lifestyle”. The aim of this editorial section is to familiarise users with the brand values and, at the same time, to reflect the wishes of (potential) customers. The video “Playing with Fire” portrays Niklas Ekstedt, who has received a Michelin star for his culinary prowess and who does all his cooking over an open fire of birch wood, using neither gas nor electricity. It shows with impressive imagery how and why the top chef works exclusively with this archaic technique.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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