16-01423
Click on image to view high resolution
16-01423
Click on image to view high resolution

The Guy Who Cut Everything in Half

[Social Media]

Client

Deutscher Anwaltverein, Berlin

Design

Serviceplan/Plan.Net

Art Direction

Julius Steffens

Copywriting

Philipp Stute

Creative Direction

Franz Röppischer, Lorenz Langgartner

Creative Innovation Direction

Franz Röppischer, Lorenz Langgartner

Executive Creative Direction

Benedikt Göttert

Graphic Design

Azim Abasbek

Motion Design

Dennis Fritz


The Deutsche Anwaltverein (German Bar Association) was looking for an eye-catching way to inform about the importance of a marriage contract. Based on the fact that a divorce can cost the participants up to 50 per cent of their belongings, the figure of “Martin G.” was invented, a husband who took “splitting” with his wife literally. In a video on YouTube, “Martin” cut his entire household in halves and later on sold those items on eBay. The story went viral and gained a second wave of attention after its true background was revealed.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2016/2017.

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