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16-02000
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16-02000
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16-02000
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16-02000
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16-02000
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Enter the Next Level

[Commercial]

Client

AUDI AG, Ingolstadt, Germany

Design

thjnk Hamburg GmbH, Germany


The new Audi A3 is full of innovative features and intelligent assistant systems. To launch it to a target group with a high affinity for technology in a fascinating and playful manner, this spot uses gamification. Based on the idea of “Enter the next level” and featuring almost only computer-generated animations, it shows an Audi driver couple engaged in a breathtaking race through a futuristic Audi Smart Factory. They challenge each other’s driving performance and try to improve it – just like in a computer game. The film, which was accompanied by broad media including a gaming app, was launched in 27 markets worldwide.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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