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16-02016
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16-02016
Click on image to view high resolution

Sisley Phyto-Touche

[Commercial]

Client

Sisley Paris, France

Design

Sylvain Borgarino, Paris, France

Art Direction

Sylvain Borgarino, Paris, France

Creative Direction

Les Poupées Russes, Paris, France

Film Direction

Léonard Héliot

Film Production

Alatack, Paris, France

Set Design

Eva Medin


This commercial was created for the release of the new sun glow powder range Phyto-Touche by the cosmetics company Sisley Paris. The goal was to reveal the product and the sensory and customisable sun-kissed look it offers. For this, the product was staged in a real environment and on a set using exclusively real lighting effects and colourful elements. This effectively magnified its “wave” design, comprising two golden beige shades for the sun effect and a blush shade to add freshness. The video was released on the brand’s website and across social media, as well as through in-store displays.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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