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16-02047
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16-02047
Click on image to view high resolution
16-02047
Click on image to view high resolution
16-02047
Click on image to view high resolution
16-02047
Click on image to view high resolution

Survive

[Commercial]

Client

REWE Markt GmbH, Cologne, Germany

Design

thjnk Hamburg GmbH, Germany


Christmas is the culinary event of the year and traditionally a time when people want to serve their guests something very special, which, not rarely, puts hosts under a lot of pressure – especially when the mother-in-law is expected. That is precisely the setting this commercial spotlights: the protagonist is in despair because she can’t get the roast goose to turn out right. But only until the door to the world of the supermarket chain REWE literally opens to her and she, in the end, manages to more than impress her mother-in-law. All accompanied by Gloria Gaynor’s hit “I Will Survive”.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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