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16-02056
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16-02056
Click on image to view high resolution
16-02056
Click on image to view high resolution
16-02056
Click on image to view high resolution
16-02056
Click on image to view high resolution

The Cheapest Ad

[Online Clip, Commercial]

Client

REWE Markt GmbH, Cologne, Germany

Design

thjnk Hamburg GmbH, Germany


Ja! (Yes!) is the in-house brand of the German supermarket chain REWE. Alluding to the fact that the brand makes products available at a lower price in relation to similar items by cutting corners on marketing, packaging design, etc., this spot is based on an unusual challenge: to create an ad conveying a luxurious appeal with almost no budget. In an original and funny manner, it is set on a yacht, in a spa and in a sports car – all made available for free, after covincing those responsible in a charming way. The repeated question “Can I afford it?” is answered by staging the brand’s products.

Sie wollen Ihre Projekte zum Red Dot Design Award einreichen? Hier geht es zum Anmeldeportal.

Dieses Projekt finden Sie auch im International Yearbook Communication Design 2017/2018.

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