The Space Between, London
The type foundry Fontsmith was looking for a solution to promote their new digital typeface released in 12 weights. The concept of “FS Untitled: the typeface so flexible we couldn’t pick a name” was developed, a digital playground with 48 interactive scenes to show the versatility of the font in a fun, engaging way. Names such as FS Ghost or FS Boom were invented for every weight and an interactive scene built for each name. A specimen sheet allows users to explore all weights, scaling from tiny to massive characters in one seamless move.